YouTube is one of the most popular social media platforms where you can market your products and services. However, most entrepreneurs hesitate to use this marketing platform. It is hard to produce videos, and you may feel that you do not have enough resources to invest in them.
It may be daunting to produce a video, but this is the most effective way to market your products and services. Videos are more compelling than texts because they clearly give an idea of who you are and what you are.
In fact, job portals have also come up with a video feature so recruiters can shortlist candidates without further ado. Handling your presence on YouTube may seem very intimidating, but this does not need to be if you follow the following tips.
Give your channel a feel of the brand
Whether or not your channel is old, you should do everything to present it as a brand. Make sure that you have made a compelling description for your channel so everybody knows that who you are.
Name your channel and try to use the tagline that you have already used in your website. Do not forget to add your profile picture. Using your profile picture is a sign of professionalism. It shows who this account belongs to and builds trust among users.
Engaging content is a must
Although it is crucial to maintain to give a professional look, it is not enough to make your presence successful. Your channel needs compelling and quality content. If it fails to engage users, they will never come back. Here the engaging content means actionable and sharable content.
Depending on the nature of your business, you can create either actionable pieces of content or funny content that encourages more and more sharing. For instance, if you have a digital marketing agency, you can share a video of generating backlinks.
This serves information to users. They can implement those tips and achieve the desired output. Before you dive into making videos, you need to know who your target audience is and what kind of content they find engaging. The best way to try it is by generating different pieces of content and lookout which one is performing better. Then you should follow that kind of content to allure your audience.
Optimise your videos
You are not alone who is creating content on a particular niche. There are many videos, which is why YouTube has an algorithm that determines which video should be ranked in top results when a user uses the keyword to find you.
Here comes the role of optimisation. If you want to rank in top search results, you will have to optimise your content. Here are a few factors that you need to consider to ensure the optimisation: Use tags smartly.
Tags are descriptive keywords that you can use in your videos to help people to find you. Make sure that you use the keywords that people use for searches and justify your content. Each video’s title and description plays a paramount role.
It is not just the algorithm that looks at the title and description while giving the rank. Users also pay attention to them to decide whether they should click and watch it or not. Make sure that you create a compelling title that tickles the curiosity of your users, and it uses the keyword mostly searched.
Make sure that it does not feel like keyword stuffing. Use analytics to see how your content is performing – how many people view your videos, their genders (whether males or females are watching), and other demographic details of your users. By getting such details, you can improve your strategy to get more traffic.
Spread your content across other platforms
You have created engaging content, which means you have won the half battle. Your next job is to spread your content across other social media channels. You can share the video on Facebook, LinkedIn etc.
Do not forget to add it to your website and add the link to your website in your account. When you share content across other platforms, make sure that you provide the call-to-action – after all, your ultimate purpose is to have them subscribed for your newsletters or made an order for your product or service.
Sharing across other platforms will help you reach out to more customers, so they hopefully try your products and services someday.
The first impression is the last impression
No matter what you do to get traffic to your YouTube channel, but all your effort will go down the drain if you fail to make the first impression. The thumbnail, title and description play an intrinsic role to encourage users to click the link to watch what the video is about.
Make sure that you write a compelling title. It must be neither plain nor ambiguous. It must reflect what the video is about but written in a persuasive style. Eye-catchy thumbnails can take it up a notch higher.
YouTube is the best platform for the marketing of your business. If you are not confident enough, you should hire a digital marketer who can come up with a great strategy and do everything on your behalf, from creating videos to adjusting the strategy to the response of users. If you do not have enough money to pay the marketer, you can borrow from loan organisations in the UK.