Not only online shoppers but also channel partners look for a delightful experience while associating with businesses. Offering a compelling user experience in the B2B scenario will be slightly different, while the basics remain the same. Many companies are required to associate with channel partners to sell their products/services to the end-users. In most instances, manufacturing firms usually collaborate with dealers, agents, wholesalers, retails, etc. In such a scenario, companies generally do not have direct control over the customers. However, they can improve their partner’s experience and ultimately boost the…