Search engine marketing (SEM) is a great channel for startups. By doing so, you can reach your target audience and drive high-quality, targeted traffic to your website. It’s not as easy as choosing an SEM agency in Bangalore promising to put you on the first Google search results page.
The results will be disappointing and you will waste your money. Consider these factors before hiring an agency. These include their experience and number of years.
What is Search Engine Marketing?
Search engine marketing (SEM) is digital marketing. That includes all activities that you do to improve your brand in the search engines.
Search engine optimization (SEO) is the popular form of SEM services. Optimizing your website for search engines is called search engine optimization (SEO). Having your website at the top of the page will make it more visible to people searching for related keywords for better understanding contact SEO company in Bangalore. Because search engines are used every day, SEM can help grow your business. Digital activities like this are very popular. Google alone receives over 3.5 million searches per day. Customers will search engines to find and learn more about you if your online business is listed.
Pay-per-click (PPC) is another major form of SEM. When someone searches for a particular term, PPC advertising displays ads on search engine results pages. Advertisers place bids for keywords that they wish their ads to appear for and then pay each time someone clicks their ad. Although this can be more efficient than SEO in generating traffic, it is also more costly.
What makes SEM a viable growth channel for startups, and how can it be improved?
The goal of search engine marketing (SEM) is to increase the number of potential customers for startups. SEM will allow a startup to reach more people in less time. This will definitely help you generate leads and increase awareness of your brand or product.
The first step is to create an account on Google AdWords. A compelling ad must be created after selecting the right keywords. They must then split-test their ads to optimize them for conversions. They must monitor the campaign every day to make any adjustments if necessary.
If done right, this strategy can produce excellent results for startups and get exposure from non-paid sources such as organic search.
Small startup teams can compete with established businesses and their larger budgets through SEM. This is one of the most efficient and affordable marketing channels. It allows you to target specific people with perfect accuracy.
Five SEM tips that every startup needs
Startups that have established their business model and scaled up can use SEM to grow their businesses. SEM can be an effective way to help your startup get off the ground if you have the funds and follow the guidelines.
- Selecting the right platform
It is difficult to reach maximum people by goals and running ads on every platform. However, trying to be a dominant force on too many platforms can cause burnout and lower conversion rates.
It is essential to identify the platform that has the highest potential to convert and provide a high return on investment if you want your campaign to succeed.
Facebook ads are great for growing brand awareness and a community. It may not be the right place to advertise your product if you require payment information.
Instead of trying to tackle each & everyplatform at once, focus on running campaigns that work on one or two platforms first before moving on to the next platfroms.
2. Figure out your Target Audience
Start by identifying the audience you want to target or approach. Google, for example, is the most popular search engine, Baidu in China is the largest, & Yandex is in Russia.
It is possible that many people search on social media for products. It’s important to consider all options, including Facebook Ads, in order to find the right fit.
Anybody can be a startup’s target market. The product or service which is common in both men and women between the ages of 18 and 55. Your products can be sold to customers or businesses persons. SEM can be a great way to make your products more accessible to the right people.
You will have a better chance of communicating with them in landing pages and ads and getting them to click on yours instead of other ads. If your audience is young mothers with limited time, you will want to ensure that your ad copy addresses their problem. For example, “3 easy ways for moms to eat healthier.”
3. Testing Ad Formats
Startups should experiment with different ad formats in order to find the best.You need to try different platform to find your targeted audience. Some might choose to use images, while others may prefer text-based ads. Others may even opt for video ads.
Try different format to fine different ad format. Video ads are better suited for brand awareness than text ads, for example.
Text ads can convert more people than any other format, as they are more click-through and conversion-friendly.
You must test your ad formats in order to find the most effective ones for different audiences. While responsive ads work well on Facebook and Instagram, eye-catching image ads may do better on YouTube and Instagram.
4. Optimizing Campaigns
Optimizing your current campaigns is the first step to a successful SEM campaign.
You’re basically wasting money if you don’t align your ad copy, keywords, and landing pages. You have to test to see what is working good.
Target the same keyword from which we are getting conversion. Next, analyze each keyword’s cost per conversion and determine its profitability.
There are many different ways to optimize your campaigns or ADs, including
- Change ad copy, images, and CTAs to increase CTR and conversions and decrease CPC. You can also do A/B testing of images and videos to test for better performance.
- To ensure you only pay for what you need, ensure your keywords are listed in broad match, exact match, or phrase match.
- Single keyword ads groups are a way to create an ad for each keyword that you’re bidding on. This is an alternative to grouping several keywords into one ad. This allows you to create more targeted ads and improve your quality scores.
- How to select the best ad copy for landing pages
The art of copywriting. You need to practice and take the time to learn how to create a best copywriting for your product or service. There are some rules that you can follow to improve the effectiveness of your ads, even if it’s just starting out.
- Include keywords in your ad copy. Don’t force someone to click on an advertisement with the headline “Blue Widgets” if they are searching for yellow widgets. Give them what they need! You will be a big hit with them if they click your ad over one of your competitors.
- Use adjectives and numbers in your ad headline. This can increase click-through rates (CTR) by 25%.
- Include a call-to-action at the end of your ad copy. Tell them what is the next step: buy now, sign-up today, get started here…
Conclusion
Startups can use SEM to their advantage. In order to build their brand and generate leads, startups should consider this channel. It requires constant management and dedicated attention, just like other marketing channels.
